East End Foods does a deal with local e-cigarettes firm

CASH and carry operator East End Foods has agreed a deal with Birmingham-based electronic cigarette company One-Lite to stock its range of products.

Thousands of independent retailers who stock up at East End Foods’ two depots in Birmingham and Smethwick will now have access to One-Lite e-cigarettes, e-liquids and e-shisha.

The new deal is a major step forward for One-Lite – a company owned and managed by a team of doctors – which has developed a product range using its own laboratories and a nicotine solution sourced in the UK.

One-Lite director Dr Aman Singh said: “We are thrilled to be working alongside East End Foods, one of the best known cash and carry operators in the country.

“The agreement means that our range of high quality products is now available to thousands of independent retailers who regularly shop at East End’s impressive depots.
 
“East End also has one of the busiest tobacco rooms in the whole of the region, and we are confident this will help to bring our products to a huge new market as we continue to establish a strong foothold in the Midlands.”