LoveBrum ambassador role for FiB founder

DANI Saveker, the founder and CEO of Birmingham-headquartered Families in Business (FiB), has become an ambassador of the new LoveBrum charity.

LoveBrum raises money to support Birmingham causes that deliver specific projects with charitable outcomes.

With her professional and personal roots firmly in Birmingham, Saveker says she sees her role as as a perfect channel for her commitment to and affection for the city.

She said: “I have lived and worked either in or around Birmingham for most of my life and I think the city has so many commercial, professional and leisure opportunities and facilities on offer.
 
“LoveBrum brings a fresh new perspective to fundraising in the city, with its focus firmly on supporting and encouraging charitable initiatives for the people of Birmingham, and for the benefit of the city itself.”

Saveker is one of Birmingham’s best-known entrepreneurial women in business. She founded FiB in 2012 as a support organisation for family businesses.

Previously she was CEO in her own family’s manufacturing business – Perry Barr-based Saveker’s – for seven years.

P J Ellis, CEO of LoveBrum, said: “Dani brings a wealth of experience, industry knowledge, and a wide network, making her a key addition to the LoveBrum family.”