Seneca recruits familiar face as new director

SME investor and adviser Seneca Partners has appointed a well-known business finance specialist to its Birmingham team.

David Totney has a solid 25 year background in secured lending and he joins to support director Nick Leitch and his team to help drive growth for the Seneca Secured Lending operation. He will also continue to work with Urica Ltd, a global early payments network for SMEs, alongside his role at Seneca.

Totney’s previous senior positions include founder CEO of ABL business Liquidity Ltd, which was bought by Santander Corporate Bank, where he later became Head of Invoice Finance and Executive Board Director of Lloyds TSB Commercial Finance. He also helped launch invoice financier Positive Cashflow Finance in Birmingham.

Commenting on his appointment, Totney said: “I’m delighted to join Seneca and help to build on its success in the Midlands. Seneca takes an entrepreneurial approach to its business – meaning we often have a greater degree of latitude in terms of segment and size to provide access to finance for small and medium sized businesses in a range of ways.”

Leitch added: “It’s an exciting time for David to be joining Seneca and his experience and skills set adds yet another dimension to our niche offering. The expansion of the business highlights our need to bolster our senior specialist resource to continue to support our SME customer base and investor network, as well as seek out new opportunities for growth.”