Coventry manufacturer looks for expansion in France and China
A COVENTRY manufacturer has successfully penetrated new export markets after advice on expanding its international network of distributors.
Induction Technology Group (ITG) has been developing air filter technology for road and race vehicles for 27 years and moved to new, self-built premises in Siskin Drive in 2013 following sustained growth in the UK and further afield.
The firm, which caters for a range of vehicles from powerboats to F1 race cars, has strengthened its position in international markets by partnering with new distributors in France and China.
ITG sought the advice of the UK Trade and Investment (UKTI) team since it began entering European markets, and called on them once again in the search for fresh distributors to enable further growth.
The firm is now working flat out as it looks to continue with its impressive development into several markets, which began with a single seminar visit.
“We have been working with UKTI for quite a while,” said Richard Clews, General Manager of ITG.
“We were invited to a seminar to learn about the Passport to Export scheme, and found it very useful to talk to other companies to find out what they required and how it could work for everyone.
“That scheme enabled us to visit Germany, France and the United States and more recently we visited China and we were able to find a new distributor there.”
The trade organisation introduced the firm to other people on trade missions and key contacts within different international markets as well as conducting research into foreign markets and providing translation services.
“We had been particularly successful in France and in line with our own expansion, we required bigger distributors and we were helped to find them in France,” added Clews.
Brian Mountford, international trade adviser at UKTI, has worked with ITG for more than 18 months.
He said: “ITG is a fantastic example of a UK company which can make a real impact in several different international markets with the right introduction and knowledge.
“The firm is undoubtedly one of the market leaders in its very specific field, and this makes it a hugely attractive partner around the world as well as in the UK.
“The opportunities for domestic companies to make their mark across the world are out there for firms with desirable products and, with the help of UKTI, the process of finding new markets overseas is a lot more straightforward than expected.”
