New Head of Digital for bit10

MARKETING specialist Mick McLaughlin has been appointed to the senior management team at Coventry creative agency bit10.

McLaughlin joins the firm, which is based at The Innovation Village, as Head of Digital Marketing.

His remit is to increase the digital side of bit10 through the development of digital marketing channels by utilising new and emerging technology, including ultimate immersion and micro location technology.

McLaughlin brings with him experience within various sectors, including education, utilities, retail, tourism, inward investment and local government, in addition to technology and B2B and B2C environments.

His previous role at Serious Games International enabled him to promote serious games and simulations, augmented reality, mobile technology, and intelligent avatars on a B2B basis through national and International activity.

Mark McKeever, Commercial Director Digital at bit10, said: “I am delighted to be able to announce that Mick has joined us.

“By combining his digital and traditional marketing and PR skills we can capitalise on his creative and innovative ideas, quickly create new business development opportunities and generate clear return on investment for our clients, within the digital arena.”

New marketing agency sets up in Shropshire

A NEW marketing agency has opened its doors in Oswestry.  Bailey Harris Inspire is operating from offices on Maesbury Road, providing a variety of marketing and public relations solutions to businesses within Shropshire and beyond.
 
Bailey Harris Inspire (BHI) represents clients including: VCW Security, The New Saints FC, The Venue at Park Hall, Ocean Telecom, Planet Hippo and Hollis Office Solutions. BHI is now looking to extend services out to all businesses within the Shropshire area.
 
The agency is hoping its mix of marketing strategy, copywriting, PR, social media, graphic design, web design and digital marketing, as well as creative production for TV campaigns, branded content and video projects will help its attract new clients.
 
The agency is headed by Asa Bailey, who has worked globally for some of the world’s leading advertising agencies.

“We are a small yet highly experienced team, and we already working alongside our clients to achieve their business objectives,” he said.

The agency has been backed by Mike Harris, a serial entrepreneur whose businesses are regularly listed in the UK’s top 100 fastest growing companies.
 
Pictured are the BH Inspire team, from left, Production Assistant Ewan Harris, Creative Director Asa Bailey, Graphic Designer Shaun Barkley, Senior Account Manager Charlotte Ruscoe, Account Manager Gilbert Woolley, and Marketing Manager Rebecca Jones.

Conservation role for Liquid CEO

THE CEO of Liquid PR, Elisabeth Lewis-Jones has been appointed as a trustee to Durrell Wildlife Conservation Trust.

Commenting on the position of Trustee, she said: “There is this sudden realisation, especially when you have children, about the sustainability of the planet and the world you’re leaving to them. My sons, like most children, are enthralled with exotic or different animals and that sparked an awareness and interest in conservation.

“I am excited at the prospect of being involved in the fabulous work that Durrell does across the world, and I am delighted to have the opportunity to use my skills to assist in driving the Trust forward in its mission to save species from extinction. I hope to be able to help increase awareness and recognition of this amazing conservation charity in the UK, which will in turn support its fundraising activities.”