Fishing firm lands the big one with Birmingham move
FISHING Republic, the fishing tackle retailer, is expanding into Birmingham.
The Rotherham-headquartered firm has signed a lease on a retail unit in south Birmingham.
It says its move into Birmingham is in line with its stated strategy to broaden its geographic reach and increase its store network alongside its online sales.
The Birmingham site – at an unidentified location – will comprise approximately 5,300 sq ft in total and is scheduled to open in March 2016, when the fishing season resumes.
It will conform to Fishing Republic’s existing “destination store” format, capable of attracting customers from a wide area with an extensive product range, catering for all fishing disciplines, and providing car parking facilities.
Steve Gross, CEO of Fishing Republic, said: “We are delighted to be establishing Fishing Republic’s presence in Birmingham. The city has one of the largest angling clubs in the UK and has traditionally been served predominately by smaller fishing tackle retailers.
“We are confident that our large store format, carrying a wide range of product for all fishing disciplines, will attract anglers from a wide area across the Midlands.
“The board continues to look at potential acquisitions as well as other new store locations whilst at the same time improving our online offer to a growing customer base.”
