Canadian coffee shop chain heads to Brum

CANADA’S Second Cup Coffee Company is to open for business in Birmingham.

Expected to launch early this month, Second Cup will be located in New Street, near Victoria Square.

Franchise partner Jags Manhota said: “We are excited to introduce the residents of Birmingham to our delicious assortment of Rain Forest Alliance coffees, fantastic all leaf premium teas, decadent desserts, great sandwiches and salads and most importantly the relaxing, contemporary atmosphere Second Cup is known for globally.”

The Birmingham location is the third one to be opened by Second Cup UK, following branches in Manchester and London.

Jim Ragas, president & CEO of The Second Cup Coffee Company, said: “Second Cup strongly believes that having experienced and knowledgeable local owners as operators and franchise partners is key in delivering a superior guest experience as has been proven in the over 30 regions we are already present in.

“We are fortunate to have franchise partners who share our passion for the coffee business and the Second Cup vision; each one is selected on the basis of their business acumen, passion for the coffee café business and customer service, as well as their local relationships and entrepreneurial spirit.”

Second Cup started life in a shopping centre in Scarborough, Ontario, Canada, in 1975 and now has more than 150 cafes operating internationally.