Birmingham manufacturer expands workforce by 25% to meet demand

BIRMINGHAM coffee machine manufacturer Fracino has grown its workforce by a quarter to help its meet rising demand for its products.

The Aston-based company, which exports to more than 70 countries, is also targeting specific areas of growth and to that end, one of its key appointments has been new head of sales and marketing, Peter Atmore.

Mr Atmore has more than three decades of sector experience, including almost a quarter of a century as managing director of MCS Coffee on Merseyside, which supplied Fracino machines, as well as sales director at Coffee 1652, North West Vending and 1 Cup.

The third generation family-owned business, which produces 5,000 machines annually for customers including Subway, Patisserie Valerie, Druckers coffee shops and Pathfinder pub chains, has also expanded its research & development, service and stock control departments.

The expansion is part of an ongoing £4m investment into the business.

Mr Atmore said: “This is a fantastic time to be joining Fracino whose international reputation for manufacturing, exporting and product innovation continues to rocket.”

Adrian Maxwell, managing director, Fracino said: “Peter’s depth and breadth of expertise is instrumental to our vision for exports to make up 50% of our turnover by 2018. He is admired and highly respected within our industry and boasts a track record which is second to none.”