Black Country software firm plans to double turnover with appointment of new MD
A BLACK Country IT firm that supplies software packages to many leading automotive manufacturers has underlined its growth strategy with the appointment of a new managing director.
Nigel Potter has taken over the reins at Chrysalis Solmotive to steer the expansion of the amnition business.
Based in Stourbridge, the company’s customer retention software is also supplied to finance companies and car dealerships.
Mr Potter, formerly MD of IT consultancy firm i4 Associates, is targeting plans to double turnover in the next 12 months, enhance product development and implement the first stages of a global expansion.
With more than 30 years’ combined experience across the automotive and IT sectors, Mr Potter has a track record for delivering business growth. In previous roles he has been the driving force behind dramatic increases in turnover, taking one software business from £3m turnover to £12m in just three years, and building businesses up to multi-million pound values.
His appointment follows a successful start to the year for Chrysalis, which saw a £700,000 investment from venture capital provider Finance Birmingham and plans to create more than 30 jobs this year.
Currently employing 20 staff, the business has more than 10 years’ experience in developing leading customer retention software for its clients and serves more than two thirds of the top 200 car retailers in the UK.
Mr Potter said: “Chrysalis is a hugely successful business with a reputation for delivering customer retention results for some of the biggest automotive names across the globe. At a time when customer service and ROI are both so vital in our industry, we have a real opportunity to unlock further potential in its product and offering to help its clients’ bottom line, in turn raising its profile and value.”
Jolyon Barker, CEO of Chrysalis Retail Science, Global, said: “Nigel’s wealth of experience in the both the automotive and IT sectors is the perfect fit for Chrysalis and will help him to provide real added value for clients and our business. He will be a real asset in ensuring that we continue to develop our product offering and maximise our potential not only here in the UK, but in our expanding markets across Europe, North America & Asia Pacific.
“We are a team that firmly believes in investing in the best talent to grow our business, and Nigel’s impressive career history paired with his vision will no doubt see Chrysalis continue on the upward trajectory that we are aiming for.”
