Birmingham hotel owner plans major UK expansion

THE owner of Birmingham’s Park Regis Hotel is planning to expand the brand across the UK after entering into a new partnership agreement.

Australian-owned StayWell Hospitality Group has forged links with hospitality company Fiveways Hospitality and the new master licensing agreement will enable StayWell to significantly grow its Park Regis and Leisure Inn brands within the UK market.

The move had been part of the company’s growth strategy ever since it launched the £50m Park Regis at Five Ways earlier this year.

StayWell Hospitality Group CEO Simon Wan said that entering the agreement would help to secure an additional four hotels in the UK and Europe within the next four years. This is part of the group’s overarching plan to reach 100 hotels globally within the next three years.

It is understood the company will focus its attention firstly on the London market before looking elsewhere.
“The UK and Europe as a whole, presents a great opportunity for our Park Regis and Leisure Inn brands, especially after the successful opening of Park Regis Birmingham,” said Mr Wan.

“Fiveways Hospitality has a well established reputation and our partnership will deliver not only opportunities for further growth for StayWell in new destinations and cities but also offer top-shelf operational support to our hotel teams within the region.”

Fiveways Hospitality managing director, Stuart Broster also said the brands’ future within Europe looked bright.

“Europe is crying out for new hotel brands which are competitively priced and this is exactly what Park Regis and Leisure Inn will offer,” he said.

Based in Sydney, StayWell has a growing international hotel network with a portfolio of 35 properties across Australia, Singapore, Indonesia, India, the UK, and United Arab Emirates.  The company is privately owned by three stakeholders – Simon Wan (CEO and managing director), Richard Doyle (executive director and corporate counsel), and Bal Sohal (non-executive director).