Former Saatchi’s man connects with Wolverhampton

JAMES Sinclair, a former global creative director of Saatchi and Saatchi, has been appointed as executive creative director at Wolverhampton-based Connect Group.

One of London’s most highly awarded writers and creative directors, he brings a wealth of experience of some of the world’s greatest agencies and brands – in sectors as diverse as automotive and alcohol to fashion and beauty.

His work includes the ’Keep Walking’ campaign for Johnnie Walker whiskey, which boosted global sales by 12% in the first three months of breaking and went on to propel the brand to global dominance of key markets with share gain in certain regions of as much as 60%.

His ‘Double Life’ commercial for Sony PlayStation transformed the gaming market, broadening its appeal and credibility. The commercial won him a place in the Clio’s Hall of Fame.

His ‘Lost Dog’ Volkswagen print execution won Campaign’s press ad of the year.

He said: “I have been looking to join an independently owned and run agency for years. It’s where I started. It’s the most fun I’ve had in advertising. And my interest has gravitated to helping to grow an agency brand and have a proper impact on its progress. Not so feasible at the giant networks.

“Of Connect specifically, I was attracted to their current clients. Who wouldn’t be attracted to the likes of Bentley, Jaguar, Goodyear and Brintons?”

“Connect Group is an agency well and truly ready for the next level.”

He said he had also been attracted by the prospect of working with Rob Hampton and Antony Green.

“Without question they have first class industry savvy,” he added.