Experts offer brand strategy support to help businesses thrive during Covid and beyond
SMOKING GUN AND PLANNING EXPRESS UNITE TO OFFER BRAND GUIDANCE THROUGH COVID AND BEYOND
One of the UK’s leading PR agencies Smoking Gun and brand planning consultancy Planning Express have got their heads together to offer advice to brands on ways in which to effectively communicate both during and beyond the current Covid 19 Pandemic
The collaborators are hosting an hour long free webinar entitled “How to communicate effectively during the coronavirus crisis and why businesses need to be planning for the long-term now’ on Wednesday 15th April at 10am and interested parties should pre register here.
Steve McCarron, strategist at Planning Express said, “You might just want to sense check your own strategy against our recommendations or you might need some further guidance, either way, we’ve combined to bring fresh insight and observations to guide you to success.
Smoking Gun MD, Rick Guttridge, adds. “Steve and I were chatting on the back of another agency support forum we’ve been part of and realised we could help a lot of businesses out who are feeling cloudy and uncertain at the moment. There’s plenty of advice around the financial planning required to keep businesses afloat which is clearly the first hurdle. Beyond that we wanted to add value to help brands beyond the next few weeks with practical advice.”
The duo will share key insights and recommendations on brand planning and comms in the current Coronavirus climate – including how your brand can create a competitive advantage by focusing on building strong equity and a long-term business plan now.
