Yorkshire designed display ‘wows’ customers

RETAIL display firm TMC is set to roll-out its range of innovative display units for WOW Toys after a prototype generated a massive sales uplift.

The premium toy brand reported 110% increase in sales over six weeks at Bentalls department store in Kingston.

Holmfield-based TMC is now involved in site surveys at stores looking to house WOW Toys’ latest display stand with installation expected to begin this month for the first 15 outlets.

A European roll out is also anticipated next year.

The display unit incorporates twinkling star lights, illuminated branding with richly coloured graphic dividers and flour graphics.

Julia Frost, WOW Toys marketing manager, said; “We are delighted with the results of the trial – the branded display modules gave us great stand-out in the stores and brand awareness has been boosted in the area.

“We are looking forward to reviewing their impact on a more national level in the Autumn.”

John Earnshaw, sales and marketing director at TMC, added; “WOW Toys has a unique proposition in that they introduce toys from real life into the home, do not require batteries and are highly collectable.

It’s a pleasure to work with the marketing team on such a great brief, and delighted that such impressive early results are coming through.”

TMC is a one-stop shop solution for the provision of bespoke retail display equipment and printing.

The group has been established for nearly 20 years and retains an impressive portfolio of blue chip clients in the DIY and hardware, confectionery, grocery and food, health and beauty, gaming, computing and MP3 markets.

It offers design, prototyping, large run manufacturing, powder coating, pre and in-store merchandising, warehousing and distribution services.