Property agents launch “pay as you feel” commission fees

ESTATE agents Linley & Simpson have launched a “pay as you feel” fee structure, linking their commission to a customer’s experience.
The company has developed a scale of five different commission rates tailored to performance, which range from 1.5% +VAT where customer satisfaction from initial instruction to final completion has been judged to be “excellent”, to just 0.5% +VAT where clients feels it has not delivered high standards.
Homeowners putting their property up for sale through its branches across West and North Yorkshire will still be able to do so at the traditional flat rate of commission if desired, with the Leeds city centre branch retaining the flat rate of commission as standard.
All its other branches, in Roundhay, Horsforth, Chapel Allerton, Wetherby, Wakefield, Ilkley, Harrogate, Ripon, York and Saltaire – will offer the new fee structure.
Mark Christopher, head of residential sales at Linley & Simpson said: “This is an innovation that is over and above, not a replacement for, the single fee structure that currently exists.
“In short, we are investing in our reputation for professionalism and customer service by putting our money where our mouth is and giving clients the ultimate reassurance that we will work on their behalf to the very highest standard.”