City uses Twitter in a world first to promote restaurants

TWITTER is being used to create the world’s first 140 character restaurant review competition for culinary festival Leeds Loves Food.

Diners will be invited to get involved with the festival, which ends on July 5, and Twitter their meal reviews via the micro-blogging site, with the chance to win a weekend break to Amsterdam, Paris or Alicante, courtesy of Jet2.

The competition is running across 30 restaurants in the city and will run after the Leeds Loves Food festival until the end of August.

There are instructions on the tables at the participating restaurants teaching new Twitterer users how to enter and giving existing Twitterer one a reminder about the competition.

Diners simply need to Twitter their review of the restaurant using 140 characters and include #LLF (known as a Twitter hashtag) so Leeds Loves Food can pick up the entries.

Deborah Green, chief executive of destination marketing agency Marketing Leeds, said: “Leeds Loves Food will showcase the fabulous restaurants and culinary expertise the city has to offer.

“The Twitter competition is a great way to engage with our visitors and get some real-time feedback from them about the festival.”