Media Buzz: Finn wins Wagg; Council chooses RandomStorm; Adessi work ex; and more
FINN Communications has been appointed by Wagg Foods to look after its entire PR account.
Wagg, based in North Yorkshire, is the UK’s largest independent supplier of complete dry dog food, serving all the major multiples.
The agency has been tasked to maintain Wagg’s presence in the trade while helping to clearly differentiate the brand amongst pet owners.
The campaign will include sponsorship, stunts, media relations and social media activity.
Richard Rawlins, managing director at Leeds-based Finn, said: “We see an opportunity for Wagg Foods to carve out a niche in the crowded pet food market and we’re looking forward to using word of mouth to be the driving force to exploit this uncontested space.”
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RANDOMSTORM, the software development company specialising in security management tools, has been selected by Basingstoke and Dean Borough Council to supply its iStorm product as part of the local authority’s project to upgrade its IT security compliance strategy.
Leeds-based RandomStorm’s iStorm appliance will enable the council’s IT security team to schedule regular automated scans of its entire IT network, identifying and alerting the team to any parts of the system that could be potentially vulnerable to current and future security threats.
Providing detailed reports on all parts of the network, the information helps to ensure correct configuration of critical servers and that the latest software updates are installed necessary to prevent sensitive data leakage and avoid damaging virus attacks that, if successful, could seriously impede the delivery of the council’s core services.
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MARKETING and PR firm Adessi has established a partnership with The Social Mobility Foundation, a charity dedicated to improving the career prospects of high-achieving young people from financially disadvantaged backgrounds.
Social Mobility Foundation work experience placements see students develop their communication and social skills, as well as offering the chance to explore a potential career path.
The first student to have benefited from the scheme at Adessi is Nathan Paterson, from Notre Dame Catholic Sixth Form, who has completed a work experience internship at the company’s office in Leeds.
Nathan, 17, hopes to complete his A-Level studies in the coming year and is applying for Economics and Philosophy courses at universities around the country.
With Nathan still considering his career options, Adessi was able to give him a valuable insight into the world of PR and marketing through his involvement in a variety of the team’s tasks including writing press releases, updating blogs and client research.
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FOLLOWING a three way competitive pitch, Ptarmigan Bell Pottinger, the Leeds-based arm of UK communications consultancy, the Bell Pottinger Group, has been selected to manage an integrated national and regional PR launch for the world’s biggest online B2B marketplace, Alibaba.com.
The campaign will blend traditional PR with digital and social media elements to integrate closely with Alibaba.com’s multi-million pound print, above the line and direct activity.
Alibaba.com is the largest online meeting place for buyers and suppliers in the world, connecting more than 9m companies across 240 countries and regions worldwide.
The campaign will raise Alibaba.com’s brand awareness amongst entrepreneurs and small to medium sized businesses by highlighting opportunities to generate new revenues trading on the world stage.
