Media Buzz: Hatch launches social media arm; Contract win for Acceleris; and more

HATCH Communications, the Leeds-based PR, sponsorship and events agency, has launched its social media sister agency, Cluck.

Cluck will operate as a dedicated online PR, conversation and word of mouth agency, driving stand-alone digital campaigns and integrate with Hatch’s existing client base. 

The team will be headed up by James Hickman and will be focus on research and delivering effective social media and communications campaigns.

Mr Hickman said: “Cluck aims to deliver well researched, strategic and totally bespoke campaigns. Every brand is looking at their offering in this space, however too many are launching themselves head first into social media without really understanding the reasons, outcomes or targets for a campaign.”

For more information visit www.cluck.it.

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SOCIAL Housing organisation South Essex Homes has appointed Acceleris Marketing Communications to deliver an integrated communications campaign.

The new contract will see Harrogate-based Acceleris provide a range of PR services to the organisation including handling media relations and the production of a quarterly newsletter.

Acceleris has also been engaged to provide advice and guidance on how the organisation can use sites such as Twitter and Facebook to engage more closely with their residents.
 

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FRONT, the Sheffield based advertising agency, has been appointed by Morphy Richards to create the on product packaging and point of sale for its new Soupmaker product.

The team at Front has developed an innovative style for the Soupmaker which is based around a core theme of healthy and homemade eating.

The success of the project has now resulted in Front securing additional briefs from Morphy Richards for its iron range and its 75th anniversary celebrations which are taking place this year.