Media Buzz: Fuse8 plugs in TV deal; Coolpink expands and Turn Key in driving seat
BRITAIN’S fastest growing LCD TV manufacturer has appointed Leeds-based integrated digital marketing agency fuse8 to handle its ongoing consumer and trade marketing account.
North Yorkshire-based Cello Electronics leapt 47 places in this year’s Sunday Times Microsoft Tech Track 100 which lists the UK’s fastest growing technology companies to reach the number 42 spot thanks to its sales increasing from £7.6m to £33.8m over the last three years.
fuse8 has already designed and developed a website for Cello www.celloelectronics.com which acts a consumer and media resource whilst also providing the company’s customers – which include Marks & Spencer, John Lewis and Sainsbury’s – with a secure online product database. The site has also been developed to enable ongoing search engine optimisation to generate further trade and consumer enquiries.
Established in 2000, fuse8 has an annual fee income of £5.5m and employs 63 people located in offices in Leeds and London and Russia. Clients include UK Top 100 law firm Gordons, domestic electrical products manufacturer Miele, STORM Watches and sustainable community developer BioRegional Quintain.
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FULL service digital agency, Coolpink has added six new account wins, five new staff and seen launch of its new brand identity following its management buyout.
888.com, Co-operative Financial Services, Sands Beach Resorts, Heathrow 
Express, Illamasqua and the NHS are the new accounts
Coolpink has recently taken on board five new team members including an account director, SEO manager and QA executive to its 30-strong team.
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COMMUNICATIONS agency Turn Key has sponsored cars racing in three different British motorsport championships.
The company’s red and black logo is currently featured on a Porsche 911 GT3, a Formula Palmer Audi car and an Elf Renault Clio Cup Car, driven respectively by up and coming drivers Lewis Hopkins in the Porsche Carrera Cup GB, Paul Rees in the FPA Championship and Sam Tordoff – grandson of Jack Tordoff, founder of Bradford-based car dealership group JCT600 – in the Elf Renault Clio Cup.
Nik Entwistle, managing director of Turn Key, commented: “One of the services that we offer at Turn Key is sponsorship, where we will match the right opportunity with the right client. As a profile-raising exercise, if the fit is right then sponsorship can be a highly effective means of marketing a company or product.”
Turn Key is an integrated communications agency based in Leeds, providing services including brand development and guardianship, PR, digital design, print design, photography and image retouching, event management, corporate communications, research, strategy and planning, print and online advertising and sponsorship.
