Media Buzz: New face at HR Media; First major win for Lucre’s corporate arm; and more

PR agency HR Media has taken on Sarah Whittle as an account executive.

She will deliver PR services for organisations including Finance Yorkshire, Sheffield International Venues, the National Ice Skating Association and GB Boxing.

Ms Whittle joins the Sheffield agency from the Pontefract and Castleford Express where she was a news and business reporter.

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PITNEY Bowes, the mail and messaging technology provider, has appointed PR agency Lucre to handle public relations in the UK for its Global Mailing Systems (GMS) division.

The contract marks the first major client win for Lucre’s newly launched corporate practice.

Lucre’s brief is to elevate the Pitney Bowes brand among business users, with particular emphasis on demonstrating how its technology can help SMEs create deeper relationships with their customers.

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NATIONAL furniture retailer CSL appointed Brilliant Media to support its growth.

The retailer plans to double the number of stores nationwide and has called on Brilliant Media to handle the £6.5m integrated account and will use its econometrics team to maximise return on investment.

The win follows the Leeds and Manchester-based agency’s recent announcement of its enhanced digital offering and integrated planning approach.