Media Buzz: Harrogate Spa Water to build Thirsty Planet brand; Boutique and Robot-food join forces; and more
BOTTLED water brand Harrogate Spa Water is rolling out a social media campaign in a drive to foster an emotional connection between consumers and its charitable Thirsty Planet brand.
It will use social media channels to increase consumer interaction, generate word of mouth and highlight its charitable partnership with PumpAid, with which it provides cost effective, sustainable water solutions to communities across Africa.
The campaign will be delivered by Harrogate-based digital marketing agency 9xb and will put special emphasis on developing the brand’s existing presence on Facebook.
It will look to bring to life the Thirsty Planet brand through a series of branded content pages and will encourage consumers to spread the word by signing up to be brand advocates. The campaign will be supported on-pack later this year.
Nicky Reeve, marketing manager for Harrogate Spa Water, said: “Social media is the perfect platform for developing the Thirsty Plant brand. We want to create a lasting, emotional connection with our consumers and drive home the message that they are making a positive contribution by choosing our brand over the competition.”
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BOUTIQUE Media Communications in Leeds has added another string to its bow.
Committed to growing the business through strategic associations, the media and advertising agency has joined forces with Harrogate-based branding specialists Robot-food.
The collaboration follows the recent partnership of Boutique and Firecracker UK.
Simon Bollon from Boutique said: “As two privately owned, Yorkshire-based agencies it’s a very exciting time and we look forward to working together.”
The collaboration will see Boutique provide media communications planning and buying services to Robot-food and their range of clients.
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COMMUNICATIONS agency Brass has created a new campaign for Mission Foods as it launches its new Mission Mexican range with TV, online and social media, consumer press and retailer support.
The launch is being kicked off with the sponsorship of the new Channel 5 cooking series Mexican Food Made Simple which features celebrity chef and cookery author Thomasina Miers.
Brass has been the lead strategic and creative agency for Mission Foods since the launch of its Deli Wraps brand in 2005 and the new range and campaign aims to build on the businesses Mexican heritage, where the company is based.
