HARIBO to expand retail footprint with new outlet
HARIBO is set to launch a second outlet store at McArthurGlen Designer Outlet York
The confectionery manufacturer will open the 1,487 sq ft unit on Thursday 22 November.
Rebecca Fox, retail manager at HARIBO, said: “Having our own stores has been on our agenda for some time; it’s a move that is integral to our growth strategy and to driving our success as we continue to showcase our range and communicate our fantastic brand personality and strength across the UK.
“With such a diverse mix of leading brands and strong footfall the McArthurGlen Designer Outlet York is the perfect location for us and further builds on the success that we have seen from our first outlet store in London, bringing us closer to achieving our ambitious retail plans.”
The new store McArthurGlen Designer Outlet York will offer an expanded range of products, including party packs and sharing formats alongside a pick ‘n’ mix zone and branded merchandise.
Mike Thomas, McArthurGlen Designer Outlet York centre manager, added: “We’re thrilled to be welcoming the HARIBO store to our portfolio.
“The brand will be a great addition to our diverse collection, and will no doubt be a firm favourite amongst our customers and just in time for Christmas as well.”
A family-owned business, HARIBO operates two manufacturing facilities in West Yorkshire, which are home to more than 700 team members.
