Marketing automation company acquires city centre agency

Force24, the Leeds-based marketing automation platform, has completed the acquisition of a full-service agency based in the same city centre building.

Peppy Marketing, which was acquired for an undisclosed sum, has now relocated to Force24’s 5000 sq ft offices at Indigo Blu.

The news follows the announcement back in May that Peppy was appointed as a platinum partner of Force24

Adam Oldfield, Force24’s managing director, said: “With more than 20 years’ senior marketing experience, Brett James and Graham Davidson founded Peppy to develop multichannel, integrated and GDPR-compliant communication strategies for clients.

“But they stepped their offering up a notch when they were awarded certified platinum partner status in the spring, as they could then deliver automated campaigns as a managed service.

“We love what the Peppy team achieved in such a short space of time. We quickly saw that their values closely mirrored our own, which is why this acquisition was such a logical step for both parties. I’m delighted that the deal has been a success.”

Established in 2010, Force24 now boats 1500 users and has reached a £5m organic investment milestone in September.

Oldfield added: “As we continue to innovate new products and create fresh ways for marketers to work more efficiently, it’s crucial that we keep offering an outstanding level of advice, support and consultancy. We’re extremely committed to helping our clients harness the full power of our platform, as we know this is where many other competitors fall flat.”

Brett James, Peppy’s joint founding director, said: “Force24 is an exciting and innovative business. At the start of the year, we performed our due diligence within the marketing automation landscape, and reviewed almost every platform in the sector before deciding to commit to the platinum partnership.

“Force24 stood head and shoulders ahead of the competition – not only were we impressed by the product, but also the company’s commitment to supporting clients and partners.

“Every day we hear stories from our prospects about unacceptable levels of service, exorbitant pricing and poor performance from the competition. We’ve always believed that a company prepared to show love, care and attention to its clients – plus a passion to help them evolve – will succeed in this competitive market. This is exactly what Force24 is about.”

Click here to sign up to receive our new South West business news...
Close