Fashion firm relocates to Fruit Market development

An independent fashion boutique has opened its doors in Hull’s Fruit Market.

Tessies is the latest retailer to join the creative Fruit Market community, bringing its collection of womenswear, jewellery and accessories to the stylish waterfront area.

The boutique has relocated from premises on Newland Avenue in Hull into a new, larger unit in Humber Street in the heart of the regenerated Fruit Market quarter, joining existing fashion independents, 19point4 and Poorboy Boutique.

Tessies owner Nicola Gibbons said: “This is a new chapter for Tessies. It’s our 10th year and we’re so excited to be on Humber Street surrounded by creative businesses and galleries – we’re now in an environment where we feel we can grow.

“Our fashion style will complement our neighbours at 19point4 and Poorboy Boutique perfectly. We all offer something a bit different so customers can visit Humber Street and come away with some exciting fashion finds.

“There a shift in retail now with people looking to support independent businesses where the customer experience is very personal and friendly and where people are valued and listened to.

“We’re passionate about making our customers feel happy and positive about themselves, so we’ve created a relaxing environment with some customer-friendly touches, such as spacious changing rooms with solid doors and books to keep children occupied while mum tries on clothes.”

The opening of Tessies adds a further splash of colour and creativity to the Fruit Market, which has been transformed from a near-derelict area into a flourishing urban village.

The transformation is being driven forward by Wykeland Beal, the regeneration company formed by commercial developer Wykeland Group and housebuilder Beal Homes, as part of the Fruit Market LLP joint venture with Hull City Council.

Tom Watson, Development Surveyor for Wykeland, speaking on behalf of Wykeland Beal, said: “Independent retail is a key part of our live, work and play vision for the Fruit Market, so we’re delighted to see another local retailer open its doors.

“All the long-established and new businesses that make up the Fruit Market commercial community are very different, but what they have in common is a passion for the area and its unique character.

“That passion is reflected in the experience enjoyed by the ever-growing numbers of people who visit the Fruit Market to shop, socialise and spend their leisure time.”