Newark gaming firm sold to Leeds counterpart

A Newark-based gaming firm has been sold to a Leeds counterpart.

Gameco Holdings, owners of Reflex Gaming, has been snapped up by Dransfield Novelty Company.

The Reflex senior management team led by Quentin Stott will remain in place.

Newark-based Reflex was established in 2004 by Quentin Scott and Simon Dewson. Reflex is the UK’s largest independent manufacturer and developer of leading edge reel and video based gaming machines for the pub retail, arcade, bingo and private members club sector. In recent years the company has broadened its product portfolio for online and mobile device access.

Headquartered in Leeds, Dransfield Novelty Company was established in 1946 by Harry Dransfield. The family-run business is the UK’s largest independent supplier of gaming and amusement machines, serving over 5,000 private members clubs, pubs and the licensed trade premises.

Quentin Stott, managing director of Reflex said: “We have always been fiercely independent and proud to be British owned. Our new ownership under Dransfields keeps both of these values in place and provides us with the investment and opportunity needed to further develop the company. The newly combined businesses of Dransfields and Reflex create a new and credible alternative for retailers.”

Browne Jacobson advised Reflex. The team was led by corporate finance partner Paul McCannah, supported by corporate finance associate Victoria Hustler and Rebecca Hawkins (tax).