Deal secures purchase of Yorkshire vape manufacturer

A Yorkshire-based manufacturer and supplier of electronic cigarette liquids has been bought by an e-liquid maker in Lincoln.

The Yorkshire Vaper, which is based in Bradford, has been bought by Juice Sauz for an undisclosed sum. But the purchaser said The Yorkshire Vaper’s distribution network would add around £1.3m to Juice Sauz’s annual turnover.

Juice Sauz is known within the vaping industry as both a manufacturer and distributor of e-liquids, while also offering extra services such as unique custom brands and White Labelling which allow businesses within the industry to create their own e-liquid brands from concept ideas to finished product.

Juice Sauz said the acquisition meant The Yorkshire Vaper’s product lines would see a significant boost in brand awareness and reach.

Liam Chapman, Chief Executive Officer of Juice Sauz, said: “It’s amazing for us to acquire such a strong and well-known brand within the industry. This is great news to customers of both companies. Customers’ new and existing can expect an increased product offering as we look to strengthen our foothold within the market.”

He explained the purchase would see The Yorkshire Vaper retain its facilities and staff in West Yorkshire. And he said that with more acquisitions expected, Juice Sauz’s operations are set to increase as the firm looks to expand its UK footprint.

Juice Sauz’s growth plans aim to expand the business’s manufacturing revenue to £20m by 2022, while its online and retail chain, 888 Vapour, is set to increase to 75 shops across the UK.

Chapman added: “Customers will notice a significant shift over the coming months at The Yorkshire Vaper, with access to our catalogue of e-liquids, raw materials and hardware. In addition to this, The Yorkshire Vaper will serve as an extension of our brand creation services for third party businesses”.

With Juice Sauz purchasing 100 per-cent of the Yorkshire company, to help smooth the transition, existing Director of The Yorkshire Vaper Dale Wilkinson will remain with the business for a period of time.

Wilkinson said: “Selling a successful business was an incredibly tough decision, but I’m delighted to be able to pass this over to Juice Sauz who will take good care of the brands I have built, and share the same quality and standards that myself and my team have offered.

“Customers can also expect new additions to the brand through Juice Sauz, as they push for an exciting year ahead at The Yorkshire Vaper”.

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