Agency round-up: Airport contract win for internal communications firm; Performance marketing company to work with fashion retailer; and more

York-based internal communication expert, RED, has welcomed another national client to its growing roster.

Following a successful competitive pitch, RED was awarded a contract with London Luton Airport (LLA) to help roll out a new internal communication and engagement strategy.

As part of the contract, RED will also be creating a vibrant and visual internal identity, together with a common language to bring the airport together as one family.

LLA has recognised the need to positively engage employees, create a common look and feel, improve communication channels and create a feeling of belonging following a £160m investment which has significantly expanded and transformed the airport and increased capacity to 18m passengers per year.

Misty Oosthuizen, internal communications and engagement lead at LLA, said: “This is an exciting time for the airport and there’s a lot of change coming our way for employees.

“I’m delighted that RED were successful in our pitch process. They’ve got some great ideas and creative solutions to help engage and inform our people. I’m looking forward to working with them.”

Andy Douse, director at RED, said: “We’re delighted to win this internal communication contract at such an exciting time for London Luton Airport. Going forward we’ll be supporting Misty with projects such as video magazines, campaigns, strategies, digital communication and workplace environment design to name but a few.

“We’ve got 14 years of great client relationships under our belt now, plus bags of internal communications know-how, so we’re feeling positive about laying the best foundations at LLA and driving internal communications forward with Misty for years to come.”

:::

Umar Kamani, founder and CEO of PrettyLittleThing

Performance marketing agency, Journey Further, which is based in Leeds Manchester and London, has been appointed by fashion retailer PrettyLittleThing to provide strategic consultancy across all performance channels.

This follows a five-way competitive pitch against iProspect, Jellyfish, Periscopix and Epiphany.

Journey Further will be tasked with driving performance from PrettyLittleThing’s international pay-per-click, programmatic and search engine optimisation channels and identifying opportunities to invest more online. Key markets include: UK, USA, Australia, France, and Ireland.

The agency was chosen because of its unique approach and the senior team’s in-house experience from Matalan, N Brown and ASDA. PrettyLittleThing was also impressed by Journey Further’s understanding of its brand.

Nicki Capstick, head of marketing at PrettyLittleThing, said: “We loved the personality that came through from Journey Further during the pitch and the fact their clarity at speed approach cuts through the usual layers of bureaucracy. With direct access to their analysts and strategists, they really are an extension of our marketing team.”

Dan Peden, strategy director at Journey Further, said: “We are delighted to be leveraging our fashion and retail experience working with PrettyLittleThing, a pioneering brand leading the way in their sector.

“The trading environment we’ve created with unfiltered access to channel specialists and live trading dashboards will really help push them to the next level.”

:::

Great Rail Journeys has take on the Leeds operation of Carat as its media agency, following a review run through Creativebrief.

The appointment comes as part of a drive to integrate and broaden the company’s marketing activity to support business growth plans over the next three to five years.

Dentsu Aegis Network’s Carat will support communications across a mix of channels including print, digital, TV, sponsorship idents, and emerging opportunities in radio and Out of Home.

Lisa Wood, sales & marketing director for Great Rail Journeys, said: “We’re delighted to welcome Carat to work on the Great Rail Journeys brands.

“We want to grow the intelligence that sits behind our marketing activities and broaden our marketing mix. Carat and the wider Dentsu Aegis Network have a broad range of skills we can tap into to help us do this and they’ll be a great partner to support our growth.

“We have a fantastic range of holidays, but more people need to know about the why a Great Rail Journeys holiday would be right for them.”

Andrea Bagan, managing director for Carat Leeds, said: “It is such an exciting time to be working with Great Rail Journeys as they continue on their next phase of growth.

“The way people consume and engage with media is constantly evolving; our audience first approach will focus on driving performance across media, data and technology, helping Great Rail Journeys achieve their ambitious business objectives.”

 MediaCom North previously held the account.