Online brands to offer their products in shopping centre store

Small business support network Enterprise Nation, working with Amazon, Square and Direct Line for Business, is opening the UK’s fifth Clicks and Mortar pop-up shop in Trinity Leeds shopping centre.

The shop will feature more than 15 online wellness and activewear brands from across the UK, who will be meeting customers and selling in a store for the first time.

Clicks and Mortar Leeds will give shoppers the chance to discover health and well-being products and services from up-and-coming brands in this growing sector.

They include Supernova an organic, plant-based superfoods protein powder that uses sustainable packaging to reduce plastic waste, and OC Gear, an eco clothing brand dedicated to the education and clean up of Ocean waste.

Emma Jones, founder of Enterprise Nation, said: “This Clicks and Mortar programme has seen us open successful stores in Manchester, Edinburgh, Cardiff and Sheffield so far and we’re delighted to be opening our latest store in Leeds.

“According to the Global Wellness Institute, the international wellness industry was worth US $4.5 trillion in 2018, growing at an estimated 6.5 percent every year. The UK is seeing a lot of innovation from brands in this industry.

“The store will give Leeds shoppers access to these ground-breaking products on their own doorstep, including cutting edge beauty and anti-aging products, fitness accessories as well as innovations aimed at increasing mental well-being.

“The shops are aimed at giving local communities a way to support UK small businesses, while getting direct access to products that are only usually available online.”

The featured businesses have all built successful brands selling online and now want to explore physical retail for the first time.

As well as selling directly to customers, building awareness of their brand and learning from other growing businesses, the featured sellers will be able to access on-site business advisers to help them scale, both online and in physical retail.

Doug Gurr, Amazon UK Country Manager, said: “As a proud Yorkshireman, I know that Leeds is home to some fantastic up-and-coming businesses with great brands and exciting products.

“Clicks and Mortar is part of Amazon’s commitment to support the growth of small businesses across Yorkshire and the UK – helping them to grow their brands both online and in physical retail, as well as boosting the UK economy and creating jobs.”

Kate McCutchen, UK marketing lead at Square, said: “The Clicks and Mortar Leeds store will be home to many innovative wellness brands who will be taking in-person payments for the very first time.

“No matter how local shoppers choose to pay, whether that’s with card, cash or contactless, using Square means the brands will be able to accept any way shoppers want to pay.

“Every sale matters for these brands and we’re delighted to be the partner that will make sure they never miss a sale.”

The concept store will be open until 31 March 2020.

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