Agency round-up: Trio of contract wins for PR firm; Brand new influencer agency established; and more

Ilkley-based PR agency Anita Morris Associates has added a trio of new business wins to its expanding portfolio.

These include WSP North of England, one of the world’s leading engineering professional services consulting firms; the Brontë Parsonage Museum in Haworth and national arts project Time & Tide Bell.

The contract wins come as the company celebrates 21 years in business, working on clients in a range of sectors including regeneration, arts, culture, property, retail and tourism, at every scale from start-ups to PLCs.

The agency will provide PR support across the North of England for engineering and professional services consultancy, WSP.

AMA has worked with the Yorkshire and North West teams of WSP for more than five years, raising the company’s regional profile to heighten awareness of the expertise and range of disciplines served by the business which include planning, transport and infrastructure, development, environment and energy. AMA’s remit has now been expanded to include the North East region which employs more than 1,000 staff.

Building on the success of campaigns celebrating the 200th anniversaries of Emily and Patrick Brontë as part of the wider #Brontë200 campaign, AMA will once again work alongside the museum’s in-house communications team to deliver ‘Anne 2020’; a celebration of the youngest Brontë sibling.

AMA also worked with the Parsonage team on the media campaign to bring Charlotte Brontë’s extremely rare and significant ‘little book’ back to the museum in Haworth.

AMA will also lead a national and regional PR campaign for the London-based Time & Tide Bell project’s new #GiveUsABell campaign after it received funding from The National Lottery Community Fund.

Time & Tide Bell is a series of public art sound installations consisting of magnificent large bronze bells that chime the changing tides, highlighting shifting sea levels and climate change; the #GiveUsABell campaign hopes to find new coastal locations around the UK for six more bells.

Managing director Anita Morris said: “Winning new business is always something to celebrate and expanding our brief with existing clients is a fantastic vote of confidence in our team.

“We moved to bigger premises at the end of last year in preparation for business growth so to be hitting the ground running with three very different wins in this quarter is just the start to the year we were hoping for.”

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Yorkshire-based entrepreneurs, Victoria Filtness and Samara Ullmann have joined forces to launch a new influencer agency that aligns parenting and family brands with influencers, talent, and opinion formers.

The Parent Society aims to establish and solidify long-lasting, mutually beneficial relationships between parenting brands and influencers to generate genuine, effective results.

Having worked in journalism and PR over the last 10 years, Filtness and Ullmann say they have seen a shift in the way that brands communicate with key audiences.

Since the rise of social media, traditional marketing practices have evolved to pave the way for a much more open and transparent relationship between brands and consumers. Influencers now play an integral role in this way of communicating and the parenting sector provides a big opportunity for brands to step in and be part of those conversations.

The Parent Society offers a range of services, including influencer marketing strategy, PR and advertising campaign talent casting, celebrity and VIP endorsement, brand to brand collaboration and event management.

Filtness said, “We’re incredibly passionate about what we do and having hands-on experience in such a rapidly growing market counts for so much.

“Brand partnerships need to rely on credibility and authenticity, otherwise consumers see straight through them – when curated correctly though, these brand collaborations can result in huge opportunity and substantial results. We’ve seen this through a recent campaign for Tong Garden Centre and the launch of the new Grasshoppers play centre and we can’t wait to introduce our services to other like-minded brands.”

Ullmann added: “For many new parents, social media provides a touchpoint to validate certain decisions when it comes to parenting.

“It’s a supportive online community which encourages two-way communication. Reviews and recommendations are at the forefront and now brands have a great opportunity to forge relationships with key influencers. We’ll facilitate this and help brands to build long-lasting, meaningful relationships with the right influencers, talent or opinion formers.”

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A Harrogate-based digital agency has created the first of its kind artificial intelligence website platform.

It delivers tailored content together with state of the art tracking technology which identifies the site visitor by name and is intended to “revolutionise” SMEs.

“CaboodleCode”, as it’s been labelled by digital marketing pioneers The Whole Caboodle, has been five years in development and is now being rolled out initially through automotive and ecommerce industries.

Industry giants including Google, Amazon, Facebook and the BBC currently use similar technology, but CaboodleCode is the world’s first AI website platform designed specifically for the SME market.

Karl Rahmani, managing director of The Whole Caboodle, which formed in 1994 and currently employs 42 people, said: “This is the future of websites, everyone will soon be deploying AI sites that deliver personalised content to each visitor. Why commission a new site today with yesterday’s technology, when you can have tomorrow’s technology right now?

“Your customers aren’t the same, so why give them the same online experience? Tailored content is proven to increase conversions, so everyone wins, the customer gets a better online experience and the website owner increases sales”.

“It’s very exciting. We’ve already got several major car dealers on-board and we’re also in discussions with ecommerce, retail and property businesses.”

Having spent five years creating and refining the platform, Rahmani explained that the advanced technology provides vital data for businesses. It builds up a picture of the online customer and provides personalised and relevant content, precisely at the right time using unique tracking.

“This enables the website to present tailored content during a session and also enables businesses to re-market via their own website.

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