Yorkshire-based cashless payment business makes its Americas debut

Credit: @OffBrandProject

Following a busy festival calendar in 2019, Festicket’s cashless RFID POS system – Event Genius Pay – will make its debut on the American continent with back-to-back music festivals in March 2020.

After successes in Europe, Asia and Africa, it represents another milestone for the Leeds-based cashless solution.

Fans at SXM Festival, Saint Martin and Afro Nation Puerto Rico will be able to take advantage of Event Genius Pay’s cashless tech, including shorter, faster moving queues at bars and vendors and reduced theft and fraud with less cash in circulation on site.

Organisers will also benefit from insights into customer spending habits and behaviours.

The Event Genius Pay operations team will travel to the island of Saint Martin for SXM Festival for five days and five nights of house and techno DJ sets, before boarding a flight to Puerto Rico for the inaugural American edition of the Afro Nation festival series.

Festicket is a platform for discovering and booking festival trips, founded in 2012 by Zack Sabban and Jonathan Younes. The joint venture, Event Genius by Festicket, creates an end-to-end platform for organisers and fans alike.

Reshad Hossenally, Festicket chief supply chain officer and Event Genius founder, said: “It’s always exciting to bring Event Genius Pay to new territories.

“There are events and fans all over the globe that can benefit from the solution and since joining forces with Festicket, our new global offering truly means that no event is too far flung for us to deliver a successful deployment.”

Harry Feigen, event director, Afro Nation Puerto Rico, said: “It’s a big decision for the festival to go cashless. Bringing technology and processes to a brand new festival will always be challenging but we’re working alongside a partner in Event Genius who’ve proved themselves on numerous occasions in the past and we’re confident of a successful great event for everyone involved.”