Growing bathroom retailer opens its 50th store

An independently owned Yorkshire-based bathroom retailer has become one of the largest showroom chains in the UK, opening its 50th store and reaching more than £33m in turnover in just seven years.

Easy Bathrooms’ newest retail space in Dereham, Norfolk, is ready to open on the first day that Covid-19 lockdown restrictions on non-essential stores are lifted.

Despite the crisis, and amid difficult retail conditions, the brand is also expected to open an additional nine showrooms before the end of 2020.

The latest 7,000 sq ft store offers more than 100 displays over two floors – which takes the firm’s combined commercial space to almost 500,000 sq ft nationally.

The company’s expansion plans has seen it open an average of one store per month for three years, creating over 320 jobs nationally.

It reached a turnover of £33,349,000 in 2019 – an increase of 60% on 2018’s £20,792,000 turnover.

Pre-Covid-19, the firm was on target to hit a turnover in excess of £50m for 2020.

Its growth comes during a period when other physical and online bathroom brands are struggling. 2019 saw Bathstore, Better Bathrooms and Soak fall into administration.

Craig Waddington founded the company in Leeds in 2012. He said: “I am humbled and extremely proud of the team we have built; who believe in what we are doing with the Easy Bathrooms brand.

“I believe that the combination of our products, our service and our pricing are what stands us apart in the bathroom market, and I’m delighted that our growth continues to create jobs across the UK.

“The current Covid-19 situation is the toughest economic situation that the UK has faced in modern times and it impacts every single business.

“We have solid foundations which will help us to assist the UK’s economic recovery, and we’ll keep moving forward.”