Venue to open its doors following £1.2m revamp

X The Business Desk

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A new music, arts and entertainment venue on Hull’s Marina will launch this weekend after a £1.2m refurbishment.

Social, formerly known as Fruit, will open on Friday 14 August.

Initially the venue will open as an arts café bar, premiering an exclusive art exhibition by Hull artist, Darren Rogers. But operators of Social, Sesh Events UK, aim to gradually introduce a programme of entertainment and events including live music, visual performance, comedy, theatre and film presented by Cult Cinema Sunday, when restrictions surrounding live performance are eased.

The launch marks a return for Sesh Events UK director, Dave Mays, who founded Fruit nine years ago and operated it until the venue closed to allow the revamp to take place.

Mays said: “We worked closely with Wykeland on the revamp which includes a purpose-built performance space with green room, box office, spacious bar area and new toilet block.

“In the final fit we’ve retained the industrial feel which is part of the DNA of the building. We think the public will love it and can’t wait to welcome them through the doors.”

Sesh Events UK runs the popular annual Humber Street Sesh grassroots festival, as well as The Sesh Weekly music nights, Made in Hull and Trinity Live.

Mark Page of Sesh Events UK, and founder of the weekly Sesh and Humber Street Sesh Festival, said: “The venue opens around the time that Humber Street Sesh Festival should have been taking place.

“Sadly, we can’t deliver a festival this year, but we have put our creative energy and love into Social, which we believe, will be the beating heart of Humber Street.”

This is positive news for the city’s live events industry which was hit last month by the closure of The Welly and Polar Bear music venues and provides a glimmer of hope for a sector that is still struggling.