Weekender: Brewery launches new beer to support city centre hospitality sector
The hospitality sector has been one of the hardest hit by Covid-19, due to the enforced closure of all bars and restaurants. Now venues across the country are starting to reopen, Leeds city centre brewery Northern Monk has released LDS AS ONE to help the venues who have supported it since its inception in 2013.
The brewery will be splitting the stock of this new beer across 17 city centre venues – all of which have supported and stocked Northern Monk beer over the years – at no cos with all proceeds from the sales of the beer going back into Leeds’ hospitality sector.
Venues were givengiven the option of selling the cans themselves if they are open, with them keeping all proceeds, or Northern Monk selling the cans on behalf of the venues, and then donating the proceeds back.
The beer itself is an exclusive release 6% double-dry hopped IPA. The label design showcases a map of Leeds city centre featuring all of the participating venues on the reverse of Northern Monk’s signature peel and reveal can labels.
Northern Monk’s founder, Russell Bisset, said, “Community is at the heart of what we do. Supporting local causes as we’ve grown has always been massively important to us. Whether this is through the For The North Foundation, by supporting the fellow independents that make up our city, or via community fundraising projects, we’re committed to always giving back where we can.
“LDS AS ONE is a token of our appreciation for those that have supported our journey so far, helping theirs on its way at a time when it’s really needed. Our industry has been flipped upside down over the course of the last four months, and we’re determined to help rebuild our local hospitality scene.”
The participating venues are The Owl, Brownhill & Co, Bundobust, Rudy’s, The Head of Steam, Assembly Underground, El Gato Negro Tapas, The Turk’s Head, Brudenell, Headrow House, Wapentake, Beck & Call, Belgrave Music Hall, Water Lane Boathouse, Whitelocks and My Thai. Cans are available to purchase from the participating venues and at Northern Monk Refectory LDS now.
