BID to welcome back students

The city’s outstanding educational offer is the focus of a new inspirational short film that is part of LeedsBID’s the campaign welcoming people back to city as it continues its post Covid recovery.

The latest film in the Welcome Back to Leeds Campaign, shows Leeds as a vibrant community and thriving world destination for those new and returning students coming to make it their home. It features the voices of a number of inspiring alumni from the likes of Leeds Beckett University, Leeds Conservatoire (formerly Leeds College of Music) and Leeds Arts University as they read words written by Leeds University alumni and freelance writer Kate Ryrie.

The film, produced by Leeds-based Chapter 81, follows four students – from artists, to musicians, to sports stars of the future and keen foodies, as they embark on daily life in and around Leeds. It is narrated by those who have gone on to make their mark in the world of sport, music and the creative industries. From proud Loiner and Leeds Rhinos legend Jamie Jones Buchanan, Olympic race walker and world record holder Thomas “Tom” Bosworth and Abigail Lee, community & partnerships officer at Leeds United FC Foundation.

Also on the credits is Ruby Wood, lead singer/ song writer of Leeds band Submotion Orchestra, producer, and sound engineer Aamir Yaqub, who has worked on Rhianna, David Guetta and Alicia Keys albums, up and coming DJ/ producer Eden Prince, 3D animator and virtual reality artist Rosie Summers and Leeds-based designers Martin O’Dea and Andy Foster, of Hungry Sandwich Club.

Martin Dickson, LeedsBID Head of Marketing and Communication, said, “The focus is to welcome all the audiences of Leeds back to what they love about this city, showcasing how it is adapting in these new challenging times so people can feel safe and secure about coming back to enjoy all it has to offer.

“Our educational establishments and student population are pivotal parts of the city centre community and its economic success, and it is important to celebrate and support their reopening, the return of students and the world class educational experience Leeds offers.”

Jamie Jones Buchanan said: “I love this city and am so enthusiastic at seeing content that encapsulates every corner of the city. Long may it continue.”

Simon Fogal, Chapter 81, said: “We crafted an idea for a film welcoming back students only 6 weeks ago. After receiving the words from Kate, that film took a slightly different path. We decided to follow 4 different students as they go about their day, interacting with the city. Something quite a challenge during in lockdown. The ever-impressive alumni cast audio was all recorded in their homes, on various devices, partly due to distancing but also wanted them to feel the words. This proved a challenge in mixing the audio, which makes it ever more impressive.”

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