Leeds United and Chinese electrical giant sign partnership

Consumer electronics brand Hisense, which has its UK headquarters in Leeds,  has announced a two year agreement with Premier League club Leeds United, becoming an official partner of the club.

The deal will see the Chinese firm support the club with LED perimeter advertising, media interview backdrop branding and extensive branding of the prominent East Stand as well as the firm’s award winning TVs being installed at the club’s training grounds.

The club will also benefit for an extended global reach via an exclusive Leeds United branded app which will deliver LUTV and exclusive content onto the Hisense VIDAA Smart TV platform.

This is the latest commercial partnership for Hisense in professional sports, with the brand serving as an Official Sponsor of the 2018 FIFA World Cup in Russia, and of the re-scheduled UEFA Euro 2020 tournament.

Howard Grindrod, Hisense UK’s Vice President, said: “Leeds United are a huge club with an iconic stadium, so we’re delighted to announce this profile partnership with one of the biggest clubs in England.

“We have a wealth of experience within the football sector internationally, and this is a fantastic opportunity to involve ourselves in a partnership with a Premier League club – even better that it’s a club on our doorstep.

“Leeds United pride themselves on attention to detail, which is something we feel resonates directly with Hisense and our product range such as 4K ULED TVs. As excitement continues to build into the new season, we’re looking forward to kicking off our partnership and supporting the local community and being part of arguably the best league in the world.”

Paul Bell, Executive Director at Leeds United added: “We are delighted to welcome Hisense into our Official Partners programme. As one of the leading consumer electronics brands in the World it’s further testament to the strength of the Leeds United brand that Hisense have chosen to partner with the Club on our return to the Premier League.

“Through the partnership Hisense will receive significant brand visibility through the Partnership, globally through the Premier League TV footprint and regionally through their high profile branding.

“As part of this partnership we are also excited about extending the reach of our video on demand channel LUTV and creating unique Club content for the Hisense VIDAA Smart TV Platform, taking our content into millions of homes.”