Businesswoman launches ‘shop local’ scheme in time for Christmas

Over 100 businesses in the Leeds suburb of Farsley have applied to feature on a new free ‘shop local’ website called ‘Find it in Farsley’.

The site is the brainchild of digital marketer Clare Clifford who decided to use her expertise in helping businesses shine online to put her local high street on the map.

The website offers local businesses an online presence without the associated costs and allows those from Farsley and beyond to shop local.

Businesses on the site are also promoted via social media and there are plans for a quarterly newsletter in 2021.

Clifford, owner of Sunshine Digital Media, said: “I’ve seen so many local businesses struggling, adapting and pivoting during the pandemic, some have succeeded, and others haven’t.

“Being a small business owner myself I understand that you put your heart and soul into your business and trying to operate in a pandemic is such a challenge, a real rollercoaster of emotions and cash flow.

“I wanted to do something to help my fellow business owners, beyond just spending with them where I can.

“My aim is to pull together all the wonderful things that Farsley has to offer and showcase them so local residents need look no further than their own doorstep.

“I believe you really can find (just about) everything you need in Farsley.

“We’ve had over 100 businesses and counting apply, a small team of volunteers is working to upload them and help those who might struggle with copywriting sell their business in 100 words.

“It’s important that those who don’t have a ‘shop front’ are able to raise their profile too.”

Business based in Farsley or the surrounding areas, can apply to be part of Find it in Farsley at: https://www.finditinfarsley.co.uk/