Selling the North to the world
"Friendly", "Down-to-earth" and "Hospitable" are just some of the attributes which can be used to help maximise the North's attraction to international visitors, according to a panel of experts.
The session was led by Michael Taylor - head of regional affairs - at Manchester Metropolitan University.
He was joined by Collette Roche, chief operating officer at Manchester United Football Club, James Mason, chief executive for Welcome to Yorkshire, Sheona Southern, managing director at Marketing Manchester and Kerry Thomas - head o... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
