Doncaster start-up secures £1.65m
eSalesHub, a tech firm analysing big data using A.I to optimise clients marketing spend has secured a £1.65m funding round from NPIF – Maven Equity Finance, part of the Northern Powerhouse Investment Fund and managed by Maven Capital Partners.
The funding which includes £1.35m from the NPIF – Maven Equity Fund, alongside £300,000 from the Maven VCTs will be used alongside internally generated cash, to scale the Doncaster-based business and further develop its proprietary A.I technology solutions.
The expansion is expected to create 25 new jobs across technology, data science, business development and sales and marketing at the company’s head office, with the CEO and founder, Mark Taylor describing “the rime is right to accelerate our growth”, adding he wants to become “Yorkshire’s leading technology business”.
eSalesHub operates in the £2.5bn UK data analytics and insights market and its in-house developed technology which currently covers call centre and recruitment media, tracking and analysis looks to connect the on and offline customer journeys.
Taylor added: “Our A.I technology has the power to analyse big data, including categorising 10,000 customers calls in just 0.2 seconds, providing clients with a real time, complete view of the customer journey, actionable customer insights and an average 20% more value from their Google spend. However, we are only just scratching the surface of the A.I. opportunity and have ambitious plans for expansion beyond our current call centre and recruitment product suite.
“The backing of NPIF and Maven Capital Partners will enable us to triple the local workforce and bring more high quality tech jobs to Yorkshire. We will grow our sales and marketing team to raise awareness of our proven product suite, combined with increased investment in technology and business development to extend the application of A.I as we seek to become Yorkshire’s leading technology business.”
James Rosthorn, investment manager at Maven Capital Partners said: “eSalesHub has developed a technology platform that addresses a genuine data gap between online click and offline conversion. The business has already achieved a number of milestones and supports a growing list of impressive clients. We’re delighted to back Mark and the team at such an exciting stage in the company’s development and look forward to working alongside them to support their growth plans.”
