Sales surge drives record growth at mattress retailer

Steve Adams
X The Business Desk

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Online retailer Mattress Online has enjoyed record business growth for the last 12 months, driven by a surge in sales during the pandemic.

The Rotherham-based retailer has seen its turnover rise to £34.5m. Both turnover and profit have increased by more than 200%.

Profits have been reinvested across the business and its team has swelled from 38 staff to 61 employees over the past year.

Chief executive officer, Steve Adams who is shortlisted for the Company Leader (up to 100 employees) at this year’s Northern Leadership Awards, has added to the leadership team, with recent key appointments including Michael Jervis as head of digital who was previously at Jet2, former Morphy Richards marketing manager Annaliese Curtis as head of marketing, and Craig Roberts as head of finance from Exemplar Health Care.

The foundation for the new senior team was laid just before the pandemic with the appointment of Chief Operating Officer Martin Eastwood from manufacturer Silentnight.

Adams said the entire company had risen to “enormous logistical challenges” posed by the pandemic.

He added: “For a company that delivers products directly to customers’ homes, the level of safeguarding, staff training and the internal and external communication during this period has been huge.

“Our staff have responded in the most fantastic way and I’m incredibly proud of them.
“We are thrilled to have been able to reinvest profits to support the ongoing innovation and future growth of the business.”

He said he is now turning his sights towards delivering the next phase of growth.
“As a company established in 2003, we’ve got a strong infrastructure and supply chain,” he said.

“This is helping us expand into bricks and mortar and we are strategically planning to open more stores when many retailers are closing down.

“Physical stores are not dead and I believe Mattress Online can offer the next day delivery and competitive prices customers get from our online offering in a more traditional setting.”

Mattress Online has plans to open seven stores over the next three years. It currently has a traditional showroom store in Rotherham.

Adams said: “The UK bed and mattress market is worth £2.2bn. It’s a market that’s still relatively traditional and ripe for disruption and sustainable innovation.

“These are exciting times for Mattress Online and our team. We’re always looking to the future and how we can add value for customers and everyone in our supply chain – particularly those in Yorkshire.”