Automotive group extends its reach into the capital
Yorkshire-based brand Twisted Automotive has celebrated the launch of its first London showroom.
The Land Rover Defender modification specialist, headquartered in Thirsk, can now count designer brands and household names among its neighbours after opening the doors to its new studio at Radley Mews, in Kensington.
The 1,200 sq ft showroom will serve as a commissioning space for Twisted customers.
The address may already be familiar to classic car fans, having previously housed well-established collectable car expert Graham Hunt, which recently relocated to Battersea.
Twisted founder Charles Fawcett said expanding into the capital had been a long-held ambition.
He added: “We are delighted to be bringing the best Defender ever created to London. It is a momentous occasion for our brand.
“Twisted is made in Yorkshire but our customers are all over the world. Many of them frequently travel through London so having a base there means we are now in easy reach for them while enabling us to introduce our incredible vehicles to an even wider audience.
“The phrase ‘Chelsea tractor’ may have been coined in London but a Yorkshire-built Twisted is actually the perfect city car as many of our existing London customers will no doubt attest, offering great visibility and superior design features.
“The new Radley Mews showroom will give people the chance to either buy and drive away one of our exclusive Defined range or to be guided through the commissioning process to create a vehicle that’s completely bespoke.”
The company celebrates 21 years in business in 2021. The Twisted Group employs 70 people and has a turnover of £12m, with further growth planned with the launch later this year of Twisted Marine from a base in Salcombe, Devon.
In January, the business opened a new headquarters in Thirsk, North Yorkshire.
And last month, Twisted Performance Silverstone opened as the UK’s only retail outlet selling official Twisted brand parts and accessories such as wheels, steering wheels and other merchandise.
