WiFi solutions provider reconnects as it is bought out of administration
Leeds-based Soda IT Support has acquired the business and assets of WalkinWiFi Limited, a specialist provider of marketing-driven WiFi hotspot solutions to the hospitality industry.
The deal comes just a few days after Soda IT was itself acquired by Leeds telco Northern Telecom.
After a period of challenging trading conditions, WalkinWiFi Limited entered into administration on 30 July with the appointment of Joint Administrators from specialist business advisory firm FRP Advisory.
Following their appointment, the Joint Administrators undertook a marketing process, resulting in the sale to Soda IT Support on 11 August.
Soda IT Support managing director, Jon Graves, said: “WalkinWiFi® is a fantastic brand with a heritage of delivering WiFi hotspot solutions to some of the biggest names in the hospitality industry, including multiple Roadchef service station and hotel sites.
“With over 1.7 million registered users, WalkinWiFi® is not only a great free WiFi hotspot solution for hospitality consumers, but also a fantastic marketing platform for hospitality providers.
“Like many businesses that support the hospitality industry WalkinWiFi® has struggled through the pandemic and it’s unfortunate that the reopening of the hospitality sector came too late to save WalkinWiFi Limited from administration.
“However, I firmly believe there’s a great product at the core of the business and we’re pleased to have been able to complete a deal to acquire the assets of the business and for Soda IT to be able deliver continuity of supply to WalkinWifi’s loyal customer base.”
