Fast growing online toy store hits the small screen

X The Business Desk

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Yorkshire based toy retailer, PoundToy, is launching a new TV ad campaign, which features real customers.

The advert, which was produced by Sheffield’s Relish Media, will air on ITV Yorkshire over a two week period and uses footage of real customers opening their PoundToy packages.

PoundToy was founded in 2016 and since then the family operated Keighley business has become the UK’s fastest growing online toy store.

The advert was created to evoke a reaction to the fact that there is an actual toy website out there that really sells toys from a pound.

Joe Rundle, digital marketing manager at PoundToy said: “The advert was inspired by our amazing customers and the excited reactions from their kids when unboxing their PoundToy goodies. We featured real customers and real reactions in the advert, as we wanted to remain honest and authentic, whilst showcasing just how sensational our products and low prices are!

“The advert has performed brilliantly so far! Our existing customers have loved the campaign, whilst traffic to the site from new customers has increased significantly. We can’t wait to see the continued success of the campaign over the coming week.”