Marketing agency reinforces platform for growth with move to new premises

Hull-based performance marketing agency, Diony, has completed an expansion into a new base after doubling its team during the last 12 months.

Managing director Alistair O’Sullivan, who founded the business five years ago, has relocated from the original premises in the Old Town of Hull to the WORX, a former newspaper print centre which has been revitalised into a hub for local businesses since being acquired by Allenby Commercial.

The move has been more than two years in the planning. Covid-enforced delays were put to good use to create a modern office using the 1,500 sq ft of space to support Diony’s growing team.

The new home will accommodate a team of 15, which has grown from eight a year ago and includes marketing director Lisa Harvey, who is driving further expansion and recruitment.

Diony has doubled its turnover every year and outgrown its two previous offices in High Street.

O’Sullivan said: “The move has given us more resource and will support our plans for more expansion this year.

“We are helping big brands including PLCs up and down the country and across Europe with a lot of our services based around data and performing better through online sales and visibility in an ever-growing digital world.

“But although we are committed to Hull, only about 30% of our work is here and that is something we want to address.”

Harvey added: “We wanted to create something our staff are proud to be a part of and to introduce flexible working and enticing benefits.

“Diony’s healthy, year-on-year growth supports our aims of providing our team with exciting development opportunities within the business. As we grow, so do their careers.”

Allenby Commercial acquired WORX in 2016 from Daily Mail and General Trust and the Hull Daily Mail still occupies part of the building.

Other tenants include life insurance business Promis Life, Planet Gym, Mad Volume indoor climbing and Springboard Nursery. The arrival of Diony takes the building to capacity.

Charlie Allenby, development manager at Allenby Commercial, said: Alistair has built a good, creative business which is growing nicely and in common with the other businesses we’ve brought in he was attracted by the location and the quality of the build and refurbishment with a modern dynamic.

“Requirements have changed during the last two years. Everything we do is about making the space work for people and that’s never been as important as it is now.”