Agency founder is cycling for children of Ukraine


Adam Roney, founder and CEO of Leeds-based digital transformation agency Calls9, is carrying out two arduous bike rides to raise money for children whose lives have been devastated by the war in Ukraine.

The cash from his efforts will go to Unicef, which is helping to provide families with access to clean water, delivering medical supplies and improving access to healthcare and increasing the number of mobile child protection teams.

Roney said: “As a father myself I simply cannot imagine the heartache these families are going through. I cannot sit by and do nothing.

“For the second year in a row I am taking to the hills of Yorkshire to stretch my body and mental resilience to the max. I took up cycling during the pandemic so am still very new to this sport.

“Last year I raised money for Cancer Research UK, riding the Struggle Dales. This year to support the children of Ukraine I am riding both the Struggle Dales and the Struggle Moors. That’s a total of 220 miles and over 19,000ft of climbing.

“One of these events is a significant challenge but attempting both just a few weeks apart is a huge task for an amateur rider like myself.

“I am pleased to say my company, Calls9, will provide matched funding of up to £2,000 towards the overall target.”

Roney has now completed the first of the two cycle rides, with the second to come in five weeks. He is just over 50% of the way towards his fundraising target.

People wanting to support him can do so online at: