Agency roundup: Wild PR; Aberfield Communications; connective3; and more

Huddersfield-based PR agency, Wild PR, has secured a further client win to add to its expanding roster following a successful start to 2022.

The agency has been appointed to drive PR and social media activity for fellow Huddersfield-based Dragonfly Products, a natural dog food and treat company.

Wild PR’s objective is to increase online visibility for Dragonfly Product’s e-commerce store and drive brand awareness on a local level for its physical store by implementing a communications strategy, and identifying tactics in order to deliver valuable results.

Established in 2014, Wild PR works with clients in the travel, health, property, manufacturing and professional services sectors, including Specialist Glass Products, BPI Auctions, Heald, Nappy Gurus, Conscious Youth CIC and Ayre Event Solutions, among others.

Founder and managing director, Katrina Cliffe, said: “Having seen the impressive growth Laura and the team at Dragonfly Products have achieved since they launched in 2018, we are delighted they have chosen Wild PR to support them in achieving their growth ambitions.”

Owner of Dragonfly Products, Laura Lambert, added: “We’re so excited to have appointed Wild PR as our new PR and social media support.

“We have some huge expansion ambitions so it’s vital that our communications activity reflects this to help us reach more customers considering a more holistic approach to canine care.

“We think Wild PR is the perfect agency to deliver this for us. I’m also thrilled to be working with Katrina, who runs a strong female-led company.”


Aberfield Communications has been appointed by The Compleat Food Group (TCFG), a UK producer of pastry, olives and antipasti, continental meats and plant-based food, as its trade PR and communications consultancy.

Leeds-based Aberfield, will provide ongoing trade and corporate PR through proactive media relations, content development and corporate profiling for the group. The agency will also manage and crisis and issues management.

The agency was appointed following a competitive pitch process.

Formed in 2021, TCFG has an annual turnover of £640m and employs more than 3,500 people across 12 sites.

It is home to leading brands including Pork Farms, Wall’s Pastry, Squeaky Bean, Unearthed® and Vadasz as well as producing own-label products for most of the UK’s largest food retailers and a comprehensive portfolio of foodservice companies.

Yvonne Adam, chief marketing officer at TCFG, said: “We’re committed to creating great quality, tasty and wholesome food, that people love to eat, and doing it in a way which reduces our impact on the world and maximises the well-being of the communities we are part of.

“Aberfield presented us with a pitch that showed they understood this mission and have the ideas and credentials to help us tell this rapidly evolving story.”

Tim Downs, director at Aberfield Communications, said: “The Compleat Food Group is a fantastic new business and we’re thrilled to be working with them from the start of their journey.

“As consumers of the brands owned by the Compleat Group, the team was excited at the prospect of working with them.

“The company’s decision to take bold action to deliver a better, fairer future for all is something that resonates with Aberfield and our own ethos of having a positive influence on the audiences we communicate with.”


Leeds-based digital performance agency, connective3, has been appointed by UK-wide luxury bathroom retailer Sanctuary Bathrooms for an SEO and Digital PR brief.

The agency has been hired to deliver high quality links and coverage across national media, as well as maintaining the strong ecommerce and SEO performance over the last 18 months.

Sanctuary Bathrooms joins a growing list of home improvement clients for connective3, including Wren Kitchens, Tapi Carpets and Barker & Stonehouse.

David White, content marketing director at the agency, said: “We were chosen because of our proven ability to deliver consistent results for our clients, particularly within the home improvements and retail space.

“We look forward to working with Sanctuary Bathrooms and helping to support them with their digital growth goals”

Mark Fullilove, digital marketing manager at Sanctuary Bathrooms, added: “Having grown significantly as a brand in recent years due to the digital first approach we have taken, it was time for us to look forward and find the right partner to help deliver the next stage of our ambitions.

“It has taken time to build the foundations we wanted but it is now about looking at the bigger picture of growing our brand, and really being present in customers’ minds when it comes to shopping for quality and reliable bathroom products at a time when value for money is more important than ever.

“connective3 really stood out with their ambitious PR-led approach, an area I know so well and place a high importance on, and we were really impressed by the team’s enthusiasm, passion and reputation as a growing and established agency to watch.”


Following a competitive pitch process, specialist discount technology supplier, Tech Trade, has appointed The SEO Works to take its SEO strategy to the next level.

After being negatively impacted by a core algorithm update, which affected some key rankings, the company had been looking for an agency that would help recover any lost ground and continue to push its strategy forward.

Following a detailed proposal, the growing e-commerce business appointed the Sheffield-based agency, with head of marketing Noel Fox saying: “We are looking forward to a productive long-term working relationship with The SEO Works.”

Focusing on building a strong foundation, the agency will combine technical optimisations and a detailed content strategy to help improve key rankings and drive growth for the business.

The latest appointment comes amidst a series of high profile award wins for the agency.

Sales director Alex Hill said: “We’re really excited to get stuck in with Tech Trade’s SEO strategy, and help deliver growth to an already thriving business.

“As such a strong brand in a rapidly growing industry, there’s incredible potential to be gained with the right search strategy – and we can provide just that.”