Agency invests £2m in MarTech platform and unveils city office

Leeds-based digital marketing agency Modo25 has unveiled its new digital marketing intelligence platform, BOSCO™, and office space.

The agency has invested seven figures into BOSCO™, which enables retailers to use complex AI and machine learning to grow their profits.

The SaaS platform connects all a business’s internal marketing and sales data with algorithmic modelling to predict which channels are the best to invest in for future success. 

The seven-figure investment has been supported by several angel investors, including Bonamy Grimes founder of Skyscanner, Richard Flint former CEO of Skybet, Rob Hamilton founder of Instant Offices and Pavers Shoes – who is a Modo25 client and now has invested in the agency to support the development of BOSCO™.

The platform has been developed by a team of e-commerce practitioners, global digital marketing specialists and experienced data scientists.

The team is being spearheaded by associate director of product Emily Hakner, chief technology officer Zdnenek Burda and principal data scientist Dr James McKeone.

In addition to launching BOSCO™, Modo25 has officially showcased its new offices at One Embankment in Leeds.

Following the agency’s recent growth, the space will allow the business to continue to grow its team and offer a flexible working hub for the team and clients.

John Readman chief executive officer of the agency said: “In the past online advertising was a sea of pain points – with too many disparate contradictory sources of data.

“Online retailers needed a toolset that eliminates both the complexity of online media and the confusion caused by competition between the different options.

“By investing in and creating a unified dashboard that combines all the data required to predict future online performance, then BOSCO™ solves that problem.

“We work a four-day week and offer a hybrid approach to the whole team, where the team can choose how often they work from home or the office.

“With that and our continued growth, the agency needed a bigger space. Our new office offers all of this. City centre location, collaborative working spaces and state-of-the-art meeting rooms.”

Minister for Skills, Further and Higher Education, Andrea Jenkyns, added: “Leeds has such a proud history of business innovation, and it was fantastic to attend the launch of Modo25’s BOSCO platform in the city where I’m an MP.

“Through investment like this and our ambitious skills agenda, backing learners and workers to get the digital, marketing and other skills which employers need, we are levelling up the entire country and creating opportunity for all.”

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