Insurance broker makes first step into football with Premier League partnership

W Denis, a Yorkshire-based independent insurance broker, has agreed a Digital Partnership with Premier League Leeds United.

The deal comes as W Denis, whose headquarters are in Leeds, expands its London operation and invests in new offices in Halifax and Manchester.

Additionally, the success of its European office in Vilnius, Lithuania, is now generating a further expansion in the European Union.

As a Digital Club Partner, the W Denis name will be displayed on LED and big screen advertising at Elland Road, where Leeds United registered a 2-1 win over Wolverhampton Wanderers in their opening home game on Saturday.

Daniel Moss, marketing director at W Denis Insurance Brokers Plc, said: “Leeds United are renowned as a fiercely competitive force in the Premier League and the growth we have achieved in the insurance world is down to our ability to be very competitive.

“Agreeing a Digital Partnership deal with Leeds United is the right fit for W Denis at a time when the company is expanding, including opening offices across the UK and Europe.

“Leeds United are known throughout the football world and while W Denis is established as a major independent broker in the UK insurance market, we pride ourselves on delivering technical insurance and risk management services to businesses across the globe – operating throughout Europe, the Americas, Africa, the Far East and Australasia.”

W Denis will celebrate its 60th anniversary next year and in 2020 established a new subsidiary insurance broking business in the EU.

W Denis Europe UADBB has passports to undertake insurance broking services throughout the EU and EEA territories.