Big e-commerce contract wins for tech and data agency

Frame, a West-Yorkshire based technology and data science business, has been appointed by Halfords and MPB to deliver a series of projects over the coming months.

These wins follow the recent news that the business is set to hit £1m in revenues by the end of the next financial year for the first time.

The agency will be working with Halfords, the UK’s largest retailer of motoring and cycling products and services, on improving the quality of its imagery based on key data extraction using its Better Images service.

Better Images analyses a client’s current set of images and scores them out of 100 based on sales impact. Centred on that data, it then improves the imagery automatically without the need for reshooting

MPB is the world’s largest online platform for used photography and videography equipment.

Working alongside MPB’s internal pricing team over an initial six-month term, Frame has been tasked with developing MPB’s global pricing strategy further to ensure the right kit is always available at the right price across the 350,000 items traded annually.

Frame was established in 2020 by Liam Fulton and Hannah Bratley. It is headquartered in Slaithwaite but works with clients across the UK and internationally.

The business is currently developing a new image optimisation product for the e-commerce sector, which will come to market in quarter one 2023.

Liam Fulton, co-founder and CTO, said: “Despite the uncertain times we are all facing, e-commerce retailers like Halfords recognise the importance of generating high-quality product images to improve their sales performances.

“This can only be achieved through sound data extraction and implementation. Our focus is now on adding value to Halfords and MPB as we approach the all-important Christmas selling period.”