Comms agency pedals ahead with brief from electric bike supplier

Headingley communications agency Principles been appointed by one of the biggest suppliers of electric and cargo bikes in the UK, Manchester Bikes.

Principles will help to raise brand awareness and drive sales.

Chris Leakey, managing director at Manchester Bikes, said: “The Principles team demonstrated its ability to deliver robust and effective performance marketing campaigns and we are incredibly excited to be working together.”

Tom Wycks, digital strategy director, said: “We are delighted to be working alongside Manchester Bikes, developing a long term strategy for the business. We have seen a significant improvement across all performance goals and we can’t wait to get more people hooked on cycling.”

Principles also has clients including Velcro®, The NHS, West Yorkshire Combined Authority, UCAN Car Credit and Lyons Coffee.