Leeds agency wins brief for wood floor specialist

One of the UK’s leading engineered and solid wood flooring specialists Ted Todd has appointed Leeds-based Boutique to support its rapid growth.

The multi-channel agency is managing PR, SEO, organic content, paid search and social for an integrated strategy to further boost the Ted Todd Group’s traditional and digital presence.

Made up of Woodworks, Ted Todd and most recently Karta, the group provides luxury wood flooring solutions for a variety of markets.

Founder Robert Walsh launched reclaimed and antique wood flooring brand Woodworks in 1988, before launching engineered wood flooring provider Ted Todd and most recently Karta – a one-of-a-kind flooring brand that graphically re-engineers natural flooring for modern commercial spaces.

Managing director Simon Bollon said: “We’re so excited to be working with Ted Todd, it’s a thriving English brand built on a foundation of sustainability and innovative thinking. Its knowledge and passion for both the industry and its products is inspiring to see, and we’re ready to help project them even further, especially with our extensive experience in the home and property market, which will assist with boosting sector presence.”

Walsh said: “We’ve been looking for an agency with a marketing approach that covers all grounds. Boutique is well-equipped to push all areas of our future plans, and we’ve felt genuine excitement from the team from the get-go.”