Start-up eyes US expansion following inclusion in prestigious accelerator

Sheffield tech firm, Tickets for Good, is one of just 10 start-ups selected to join the 2023 Class of the Comcast NBCUniversal SportsTech Accelerator, which has been launched in Florida.

The accelerator is a six-month program, providing founders with more opportunities to collaborate with leaders from some of the world’s most recognized sports brands.

This year’s companies, selected from over 920 applicants across 40 countries, will collaborate with experts from Comcast, NBCUniversal, Sky, and Boomtown, along with SportsTech’s advisors, to improve their products and services and prepare for faster commercial success with program partners and the broader sports industry.

Tickets for Good helps event partners fill venues and increase revenues by giving free and discounted  tickets to targeted and validated consumer groups that support the local community.

The company has grown rapidly in the last two years, with nearly 200,000 members now registered on its platform.

CEO and co-founder, Steve Rimmer, is currently in Florida for the accelerator alongside co-founder Neville Mosey where they are being introduced to high-profile partner organisations.

Rimmer said: “We’re absolutely thrilled to be selected. I’ve always believed in the strength of our model and to stand out from over 920 applicants shows that we have a platform that can be expanded anywhere in the world.

“The expertise and insight gained during our time in the US will be hugely impactful on our company and I can’t wait to see where these new partnerships lead.”

Jenna Kurath, vice president, start-up partnerships and head of Comcast NBCUniversal SportsTech, said: “I look forward to seeing what powerful innovations and unique partnerships emerge from this year’s  program.

“As we evaluated how to bring even more value to our start-ups and SportsTech partners, a clear need emerged – more time collaborating to tackle complex business challenges.

“The new six-month format creates additional space for focused testing and experimentation with a curriculum designed for business refinement while allowing the enterprise-ready start-ups we’ve selected to continue serving their existing customers.”